For Christmas at NewSpring, I was tasked with creating a live event series promo based off of the branding that I had designed. The branding was heavy on textures, and the tone of the piece, as well as the brand, was warmth and hope. It was a fun challenge, as I needed to create two looks for the brand: one for the weeks leading up to the Christmas event and another for the Christmas event itself.

I spent a decent amount of time creating textures with some of my favorite brushes in photoshop, importing them into After Effects, and then animating them so that the piece would match the heavily textured nature of the brand. I also storyboarded the animation for the promo and then went to work on the motion itself!

Below are some additional assets that I created for the live event, such as title animations and event counters. The blue and gold assets demonstrate the "Story of Joy" look for the events until Christmas, and the red and green "Christmas at NewSpring" shows the Christmas look created for the Christmas event specifically.

Story of Joy

Motion Design | Video Editing | Illustration