Weekend Warrior is an immersive experience that consists of weekend-long events. It has eight different factions that attendees can choose from to participate in the event. For the branding, I created the overall look for Weekend Warrior, while also creating marks and designing banners for the eight different factions.

Since it is an immersive experience, I also needed to create out-of-game logos for the brand, as well as more ornate, in-game marks for Weekend Warrior and its factions. Each of the factions also had already established symbols and faction colors, so I needed to incorporate those into the design. I used Celtic knots in the design to help all the in-game logos be cohesive and have a medieval feel. Also, the owners of Weekend Warrior are huge Lord of the Rings fans, and a lot of the design in Lord of the Rings is based off of Celtic art as well.

The client also helped with the out-of-game logos by picking the weapon that is most iconic for each faction for me to use in the design of the logos. This is one of the largest branding projects I've ever done, and I had an absolute blast creating it as it felt like I was designing for a video game! As well as creating a full brand kit for Weekend Warrior, I also create 3D assets and print pieces for the events as well. Peruse below for all of the branding assets!

Weekend Warrior

Branding | Fantasy | Immersive Experience